1、第01章 進(jìn)入NBA簽約NIKE 整整13個(gè)賽季，邁克爾·喬丹在NBA賽場(chǎng)的硬木地板上翩然起舞，譜寫了一串串沁人心脾的音符。
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2、憑藉著武士般的膽魄和藝術(shù)家般的造詣，“飛人”喬丹成了20世紀(jì)眾人心目中的偶像。
3、 在球場(chǎng)上，喬丹創(chuàng)造了一部神話。
4、他率領(lǐng)芝加哥公牛隊(duì)六奪NBA總冠軍；在球場(chǎng)外，喬丹協(xié)同商業(yè)伙伴開發(fā)市場(chǎng)，創(chuàng)造了無(wú)盡的財(cái)富。
5、一句話，“飛人”的生活有口皆碑。
6、 “飛人”如今已經(jīng)告退籃壇，NBA球迷們無(wú)不深深懷念。
7、最近，美國(guó)蘭登書屋出版了喬丹的自傳《為了我深愛的運(yùn)動(dòng)》 (For the love of the Game)一書。
8、該書配有全球最知名的攝影師提供的200余幅圖片，堪稱喬丹的生活實(shí)錄和心靈軌跡。
9、它將“飛人”的生活、事業(yè)和人格活靈活現(xiàn)地呈現(xiàn)在人們面前。
10、 那還是早在1982年，我所在的北卡羅萊納大學(xué)正同喬治城大學(xué)隊(duì)爭(zhēng)奪全美大學(xué)???墓誥?W詈蠹該脛櫻?彝督?司齠ㄐ緣囊磺潁?頤腔竦昧聳だ??乙渤晌?獬”熱?撓⑿邸8蓋錐暈宜擔(dān)骸罷庖煌督?媚閔?畹囊磺蟹⑸?藪蟮母謀洌 ? 對(duì)父親的這句話，一直以來(lái)我都未放在心里。
11、直至今天，當(dāng)我憶起大學(xué)時(shí)光、整個(gè)籃壇生涯還有所成就的事業(yè)時(shí)，才真正意識(shí)到從那場(chǎng)比賽以后一切都真的改變了——不僅僅是籃球運(yùn)動(dòng)，還有我的生命。
12、原以為那只是作父親的對(duì)兒子的一份期望和祝愿，孰料他卻看到了連我自個(gè)兒都不能看清的東西。
13、 倘使時(shí)光倒流，我不敢說(shuō)父親的話都會(huì)得到應(yīng)驗(yàn)，但現(xiàn)在看看我自己的孩子們，我的確可以察覺到他們中的哪一位會(huì)成為更優(yōu)秀的運(yùn)動(dòng)員，誰(shuí)會(huì)更成功，他們將來(lái)會(huì)從事什么工作。
14、因此，父親也同樣能預(yù)知哪個(gè)孩子擁有獨(dú)特的天賦。
15、 這么說(shuō)吧，你可以找到一個(gè)身高6。
16、2英尺的人，但僅有這個(gè)遠(yuǎn)遠(yuǎn)不夠。
17、我的身高是6。
18、6英尺，而且對(duì)籃球有一種出奇的靈感——這就是我的天賦。
19、我的胞兄拉利也很聰明，但他只有 5。
20、8英尺高；我相信他照樣能打好球，但他沒有我這樣的機(jī)遇。
21、所以我現(xiàn)在想：為什么有機(jī)會(huì)打好籃球的偏偏是我呢？我堅(jiān)信父親知道，他能看清不是我、不是芝加哥公牛、也不是其他任何人所能看見的隱藏的東西。
22、這也就是父親的獨(dú)有天賦。
23、我真想再和他說(shuō)說(shuō)話，如今的這一切他當(dāng)初究竟看清了多少？ 現(xiàn)在我開始真正相信生活中有許多事物沒有人弄明白。
24、中學(xué)畢業(yè)后唯一對(duì)我有吸引力的是洛杉磯大學(xué)，可最終卻偏偏進(jìn)了北卡羅萊納大學(xué)。
25、但之后我發(fā)現(xiàn)這卻成了明智的選擇，因?yàn)槲铱梢栽谑访芩菇叹毷窒麓蚯蛄?，他能從最基本功起教我打球?/p>
26、1984年我決意從事職業(yè)籃球運(yùn)動(dòng)時(shí)，奧運(yùn)會(huì)不僅在美國(guó)，而且就在洛杉磯舉行。
27、那時(shí)候我們剛剛打完大學(xué)三年級(jí)賽季，凱文·洛弗利相中了我，從此我便相信教過歐文的凱文是最棒的教練。
28、他知道我的潛質(zhì)，能給我提供充分的發(fā)展空間，我也相信芝加哥是最好去處。
29、那會(huì)兒歐文快要走了，拉里·伯德和“ 魔術(shù)師”約翰遜在役，他們總是占盡風(fēng)光；而我不是擔(dān)負(fù)著人們的期望進(jìn)入NBA的格蘭特·希爾或者“大鯊魚”奧尼爾。
30、但正因?yàn)槿绱?，我獲得了前進(jìn)的無(wú)盡動(dòng)力。
31、 芝加哥能讓任何事與眾不同，芝加哥城敝開胸懷擁抱偉大的球員。
32、要不是在芝加哥，耐克公司就不能將我推展到后來(lái)那種程度。
33、 我將永遠(yuǎn)堅(jiān)信無(wú)論當(dāng)初我去了哪個(gè)隊(duì)，我的潛質(zhì)都能被發(fā)現(xiàn)，但擁有球場(chǎng)外有助于我發(fā)展的一切，情況就迥然不同了。
34、所以，我不得不相信生命是在某種原始的節(jié)奏中延續(xù)的，并沿著一條自己不知道要引向何方的道路行。
35、這或許就是一種緣，一如我和芝加哥公牛。
36、 剛進(jìn)隊(duì)時(shí)，我戀慕“魔術(shù)師”約翰遜和拉里·伯德并不如戀慕歐文那樣深。
37、兒時(shí)我的外號(hào)也是“魔術(shù)師”，但我真正知道的NBA球員還是歐文。
38、五、六十年代，人們知道和商業(yè)建立密切關(guān)系的迪馬吉奧和羅賓遜，但歐文卻是第一位在尋求商業(yè)合作伙伴方面取得很大成功的籃球運(yùn)動(dòng)員。
39、正是有了他開創(chuàng)的先河，促使我信心倍增。
40、歐文和可口可樂的關(guān)系，正如后來(lái)我和耐克的關(guān)系一樣。
41、 談到耐克，我有些話想說(shuō)。
42、 當(dāng)初我從未想過跟耐克簽約，因?yàn)樽源蛏现袑W(xué)時(shí)我就對(duì)阿迪達(dá)斯有好感，事實(shí)上，我連耐克的面都不想去見。
43、1984年夏，為了公牛隊(duì)，也為了奧運(yùn)會(huì)，我全國(guó)各地到處飛，累極了。
44、耐克有意與我合作，我對(duì)每個(gè)人說(shuō)我不想去見耐克，更不想飛到俄勒岡的波特蘭和耐克簽約。
45、父母最后勸我：“孩子，這很重要，你應(yīng)聽聽大家的建議。
46、”所以我愣是被拖到俄勒岡的。
47、那天我進(jìn)了會(huì)議室，羅伯特·斯特拉塞、菲爾·耐特、丁科· 哈特菲爾德、杰克·喬治、比特·穆勒和哈沃·懷特等耐克公司的諸頭頭們都在場(chǎng)。
48、他們都討論著要在我身上將整個(gè)運(yùn)動(dòng)鞋工業(yè)重新下定義。
49、斯特拉塞的話最多，他個(gè)頭高大，精力充沛，口齒伶俐，還有遠(yuǎn)大的抱負(fù)；但我依然心有狐疑。
50、他們提出的合同條款為：每年提供給我25萬(wàn)美元，用于獎(jiǎng)金、年金和專利權(quán)費(fèi)用，合同期為5年，這是巨大的一單，但充滿風(fēng)險(xiǎn)，因?yàn)槟涂斯纠餂]人有運(yùn)動(dòng)鞋方面的任何經(jīng)驗(yàn)。
51、 總裁斯特拉塞最后勸道：“考慮一段時(shí)間，然后把想法告訴我們。
52、”我心想：“好啊，考慮一下，最終還是會(huì)和阿迪達(dá)斯簽約的。
53、” 和阿迪達(dá)斯，我還是打過交道的。
54、在北卡羅萊納大學(xué)那會(huì)兒，我們就是穿阿迪達(dá)斯鞋打比賽的。
55、但現(xiàn)在我要進(jìn)一步同他們合作時(shí)，卻產(chǎn)生了一種莫名的失意。
56、和公司老板的幾次談話后，我感覺到了極其的不舒心，我知道這不是一個(gè)很好的開端。
57、 盡管我的心還惦念著阿迪達(dá)斯，但問題是他們一直未提出具體的合作條件。
58、似乎他們并不想在美國(guó)籃球市場(chǎng)碰碰運(yùn)氣，因?yàn)樗麄儾辉敢鈸?dān)當(dāng)風(fēng)險(xiǎn)。
59、但是，下這種決策對(duì)耐克而言就容易得多了。
60、當(dāng)初耐克在股票市場(chǎng)的市值已經(jīng)跌到只剩一半—— 1984年的股價(jià)只有6美元左右。
61、斯特拉塞就只有賭一把了，他已別無(wú)選擇，他想將改變整個(gè)運(yùn)動(dòng)鞋市場(chǎng)的全部賭注壓在一個(gè)人身上…… 事實(shí)證明，他是一個(gè)天才，他成功了。
62、The God in Youth: Michael Jordan There were already signs that he had a good deal of talent. Harvest Smith, a classmate and close friend who in those days played basketball with him practically every day, thought he was the best player on their ninth-grade team — he was small, but he was every quick. “You’d see him get a shot off, and you’d wonder how he did it, because he wasn’t that bit,” Smith said, “but it was the quickness. The only question was how big he was going to be — and how far up he would take his skill level.” The summer after ninth grade, Jordan and Smith both went to Pop Herring’s basketball camp. Neither of them had yet come into his body, and almost all of the varsity players, two and sometimes three years older, seemed infinitely stronger at that moment when a year or two in physical development can make all the difference. In Smith’s mind there was no doubt which of the two of them was the better player—it was Michael by far. But on the day the varsity cuts were announced — it was the big day of the year, for they had all known for weeks when the list would be posted — he and Roy Smith had gone to the Laney gym. Smith’s name was on it, Michael’s was not. It was the worst day of Jordan’s young life. The list was alphabetical, so he focused on where the Js should be, and it wasn’t there, and he kept reading and rereading the list, hoping somehow that he had missed it, or that the alphabetical listing had been done incorrectly. That day he went home by himself and went to his room and cried. Smith understood what was happening — Michael, he knew, never wanted you to see him when he was hurt. “We knew Michael was good,” Fred Lynch, the Laney assistant coach, said later, “but we wanted him to play more and we thought the jayvee was better for him.” He easily became the best player on the jayvee that year. He simply dominated the play, and he did it not by size but with quickness. There were games in which he would score forty points. He was so good, in fact, that the jayvee games became quite popular. The entire varsity began to come early so they could watch him play in the jayvee games. Smith noticed that while Jordan had been wildly competitive before he had been cut, after the cut he seemed even more competitive than ever, as if determined that it would never happen again. His coaches noticed it, too. “The first time I ever saw him, I had no idea who Michael Jordan was. I was helping to coach the Laney varsity,” said Ron Coley. “We went over to Goldsboro, which was our big rival, and I entered the gym when the jayvee game was just ending up. There were nine players on the court just coasting, but there was one kid playing his heart out. The way he was playing I thought his team was down one point with two minutes to play. So I looked up at the clock and his team was down twenty points and there was only one minute to play. It was Michael, and I quickly learned he was always like that.” Between the time he was cut and the start of basketball in his junior year, Jordan grew about four inches. The speed had always been there, and now he was stronger, and he could dunk .His hands had gotten much bigger, Smith noticed. He was as driven as ever, the hardest-working player on the team in practice. If he thought that his teammates were not working hard enough, he would get on them himself, and on occasion he pushed the coaches to get on them. Suddenly Laney High had the beginning of a very good basketball team, and its rising star was Michael Jordan.。
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